ALIA Biennial Conference 2012 Competition Winner
RMIT Publishing is proud to announce that the winner of the ALIA Biennial Conference delegate sponsorship competition is:
Dr. Emma Banyer - Indigenous Affairs Liaison
Department of Families, Housing, Community Services and Indigenous Affairs
Dr. Banyer is the lucky winner of return flights, accommodation and event registration for the upcoming ALIA Biennial conference in Sydney next month.
The competition required that entrants submit the outline of a promotional strategy for their organisation, designed to guide and encourage the use of their RMIT Publishing Informit e-resources.
Thank you to everyone who entered the competition. The response was outstanding and we received a large number of well-researched and highly creative entries.
Dr Banyer’s entry was a clear and well-structured outline which focused on promoting the use of the Informit Indigenous collection within the department of Families, Housing, Community Services and Indigenous Affairs. Her marketing strategy sought to position the Informit indigenous collection as one component of a ‘toolbox’ of resources including Google and other research ‘tools’. This strategy designed to focus on enhancing, rather than attempting to replace, the existing search techniques of Informit’s users.
Dr. Banyer also outlined promotional activities that could be implemented in support of this marketing agenda including a You-tube hosted video campaign, the distribution of desktop fliers and the promotion of additional Informit training opportunities.
Congratulations Dr. Emma Banyer, we look forward to seeing you at the conference!